MAGICBABY LIMITED
Company number 07003666 · Monitor this company
Executive summary
Magicbaby Limited is a sub-scale but conservatively financed UK online baby-goods retailer whose FY2025 return to a £109k profit, after an approximately £355k loss in FY2024, tracks the sector's broader 2024 trough and 2025 recovery as freight costs normalised and stock was unwound. Its 74% equity ratio, 3.6x current ratio and nil debt are far stronger than the online-retail norm, but a 5.9% return on equity, an implied 2–3% net margin and £419k of non-trading assets (including £250k owed by group undertakings) show capital that is safe rather than productive. The central industry challenge is structural — a falling UK birth rate, plateaued online penetration, marketplace fee inflation, 2025's EPR and employer NIC costs, and resale competition — leaving the company well placed to survive but requiring range extension or geographic reach to deliver sector-beating growth.
Shareholders' funds
£1,857,907
Balance sheet as at 2025-12-31
Overview
- Company type
- Private Limited Company
- Incorporated
- 2009-08-28
- Employees
- 16 (2025 accounts · was 12 in 2024)
- Registered office
- Unit 7 Brookfields Way, Manvers, Rotherham, South Yorkshire, England, S63 5DL
- Postcode
- S63 5DL
- Capital
- 20,000 GBP
- Accounts category
- Total Exemption Full
- Charges
- 0 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-09-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-01-31
- Next due by
- 2027-02-14
Nature of business (SIC)
- 47910 Retail sale via mail order houses or via Internet
Officers 2 current · 5 resigned
Data protection registration
Registered with the ICO as a data protection fee payer — ZB151380 (Tier 1), registered since 2021.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Previous registered addresses 3
| Address | Changed on |
|---|---|
| UNIT 5/6 SANDALL STONES ROAD, KIRK SANDALL INDUSTRIAL ESTATE, DONCASTER, SOUTH YORKSHIRE, DN3 1QR, ENGLAND | 2017-06-26 |
| UNIT 1 SANDALL STONES ROAD, KIRK SANDALL INDUSTRIAL ESTATE, DONCASTER, SOUTH YORKSHIRE, DN3 1QR | 2016-08-02 |
| 2 HAKEHILL CLOSE, DONCASTER, SOUTH YORKSHIRE, DN4 7EY | 2010-08-23 |
Among its peers
Top 1%
by shareholders' funds, of 770 similar companies in S
Among the biggest employers among its local peers (16 staff).
Among the oldest 25% of its local peers, trading since 2009.
No.6 of the largest retail sale via mail order houses or via internet companies in Sheffield →
Competitors Sheffield
This company ranks 6 among retail sale via mail order houses or via internet in Sheffield.
The class of 2009
27%
of the 1,604 companies in this sector incorporated in 2009 are still active today; 70% have since been dissolved.
A fact about the year, not a forecast for this company.