DESIRA GROUP PLC
Company number 02482580 · Monitor this company
Free AI analysis
Have an AI read this company's filings and write an assessment — financial health, risks, and what the numbers say.
Shareholders' funds
£4,690,358
Balance sheet as at 2023-12-31
Overview
- Company type
- Public Limited Company
- Incorporated
- 1990-03-19
- Employees
- 167 (2023 accounts · was 163 in 2022)
- Registered office
- Victoria Road, Diss, Norfolk, IP22 4GS
- Postcode
- IP22 4GS
- Capital
- 97 GBP
- Accounts category
- Full
- Charges
- 3 outstanding
Accounts
- Last made up to
- 2025-12-31
- Next due by
- 2027-06-30
- Financial year end
- 31 December
Confirmation statement
- Last statement dated
- 2026-03-19
- Next due by
- 2027-04-02
Nature of business (SIC)
- 45111 Sale of new cars and light motor vehicles
Officers 5 current · 17 resigned
Group structure 1 subsidiary
Controlled by DESIRA HOLDINGS PLC — since 2016-04-06
From persons-with-significant-control filings on the public register.
Modern slavery statement
Registered a modern slavery statement for 2021 (period to 2021-03-14).
Read the statement summary on the government modern slavery statement registry. Contains public sector information licensed under the Open Government Licence v3.0.
Data protection registration
Registered with the ICO as a data protection fee payer — Z582847X (Tier 1), registered since 2001.
Information Commissioner's Office register of fee payers, licensed under the Open Government Licence.
Gender pay gap
6.7%
Women's median hourly pay below men's, 2017/18
Contact details
- Website
- desiragroup.com
- Phone
- +441379647222, +441603397725, 01284 333352
Desira Group offers 52 years of experience in trusted car sales, servicing & MOT across East Anglia, in Norwich, Bury St Edmunds, Diss, Great Yarmouth, Kings Lynn & Lowestoft.
Previous company names
| Name | Date changed |
|---|---|
| D.M.C. (EAST ANGLIA) LIMITED | 2001-06-18 |
| RAPID 9889 LIMITED | 1990-06-28 |
Previous registered addresses 5
| Address | Changed on |
|---|---|
| VICTORIA ROAD, DISS, NORFOLK, IP22 3HZ | 2009-07-21 |
| THE GABLES, OLD MARKET STREET, THETFORD, NORFOLK IP24 2EN | 1995-12-28 |
| 12 TACKET STREET, IPSWICH, SUFFOLK, IP4 1AY | 1993-09-12 |
| FAIRSTEAD HOUSE, 7 BURY ROAD, THETFORD, IP24 3PL | 1991-06-24 |
| CLASSIC HOUSE, 174-180 OLD STREET, LONDON, EC1V 9BP | 1990-05-03 |
Among its peers
Top 10%
by shareholders' funds, of 35 similar companies in IP
2nd largest employer among its local peers (167 staff).
Among the oldest 25% of its local peers, trading since 1990.
No.3 of the largest sale of new cars and light motor vehicles companies in Ipswich →
Competitors Ipswich
This company ranks 3 among sale of new cars and light motor vehicles in Ipswich.
The class of 1990
49%
of the 20,401 companies incorporated in 1990 are still active today; 45% have since been dissolved.
A fact about the year, not a forecast for this company.
Property in England & Wales 10 titles
- Leasehold
- 10
- Most recent registration
- 2025-04-04
- Where
- Norfolk (9), Suffolk (1)
| Title number | County | Tenure | Registered | Price paid |
|---|---|---|---|---|
| NK543921 | Norfolk | Leasehold | 2025-04-04 | — |
| NK467240 | Norfolk | Leasehold | 2017-03-27 | — |
| NK467022 | Norfolk | Leasehold | 2017-03-17 | — |
| NK467025 | Norfolk | Leasehold | 2017-03-17 | — |
| NK467026 | Norfolk | Leasehold | 2017-03-17 | — |
| NK467027 | Norfolk | Leasehold | 2017-03-17 | — |
| NK467028 | Norfolk | Leasehold | 2017-03-17 | — |
| SK340402 | Suffolk | Leasehold | 2012-08-02 | — |
| NK415038 | Norfolk | Leasehold | 2011-12-05 | — |
| NK62337 | Norfolk | Leasehold | 1990-10-31 | — |
For addresses and the authoritative register entry, use HM Land Registry's official search (£3 per title).
Information produced by HM Land Registry. © Crown copyright 2026. Dataset as at 2026-08.