YOUR AJENCY LIMITED

1. Executive Summary
Your Ajency Limited is a micro-sized UK management consultancy that has returned to positive net assets after a period of negative equity, supported by majority ownership under The Homa Group Limited. The firm operates an asset-light model with minimal fixed costs and a single employee, positioning it as a nimble regional player. Strategic focus should now shift from balance-sheet repair to scalable, differentiated growth.

2. Strategic Assets
- Majority shareholder backing: The Homa Group Limited holds more than 75% of shares and voting rights and holds the right to appoint and remove directors. This concentrated ownership provides a stable source of capital, potential group synergies, and clear governance. The two directors are also recorded as persons with significant control, aligning management incentives with ownership.
- Asset-light operating model: The balance sheet carries no fixed assets; value is derived from intellectual capital and client relationships rather than property or equipment. This supports high gross margins, low depreciation, and rapid cost flexibility.
- Balance-sheet recovery: Net assets improved from negative £8,951 in the year ending March 2023 to £32,198 in the year ending March 2025. Current assets of £124,430 cover creditors due within one year of £92,569, giving a current ratio of approximately 1.3x and demonstrating restored short-term solvency.
- Low compliance overhead: As a micro-entity, the company qualifies for audit exemption under the Companies Act 2006, reducing advisory costs and preserving cash for operations.
- Established regional identity: Incorporated in 2014 and rebranded from JUGAAD LTD to Your Ajency Limited in 2022, the business has an established presence in Urmston, Manchester, and a refreshed market identity to support client acquisition.

3. Growth Opportunities
- Leverage group synergies: Use The Homa Group Limited’s corporate relationships and shared infrastructure to bid for larger contracts, cross-sell consultancy services across group companies, and distribute administrative overhead.
- Expand into higher-value niches: Move beyond general management consultancy into differentiated areas such as digital transformation, operational restructuring, or ESG advisory, where smaller firms can compete on agility and specialist expertise rather than brand scale.
- Scale billable capacity: Grow from one employee to a small consultancy team, converting retained earnings into chargeable hours and increasing turnover to graduate from micro to small company status.
- Geographic extension: Extend service delivery from the North West to national UK clients using remote engagement models, limiting additional fixed-cost investment while broadening the addressable market.

4. Strategic Risks
- Thin working-capital buffer: Creditors due within one year of approximately £92.6k against current assets of £124.4k leave a narrow liquidity cushion. Delayed client receipts or accelerated creditor demands could strain operations.
- Key-person dependency: With an average of one employee, service delivery and client continuity depend on a very small team, creating operational risk if capacity is constrained or personnel are unavailable.
- Parent-company dependence: The Homa Group Limited’s more than 75% control means strategic direction, dividend policy, and resource allocation are subject to a single corporate shareholder, potentially limiting independent decision-making.
- Competitive intensity and credibility: The UK management consultancy market is crowded, with large incumbents and independent consultants competing on price and brand. The £100 share capital and micro-entity status may limit credibility with large corporate procurement teams, and unaudited accounts may provide less assurance to lenders or enterprise clients.
- Historical volatility: Net assets swung from £167,740 in 2019 to negative equity in 2023, indicating sensitivity to market conditions. Disciplined cash management and pipeline development are essential as growth resumes.