MASSAGE STORE LTD
Company number 06621053 · Monitor this company
This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.
Credit Assessment: MASSAGE STORE LTD (06621053)
1. Credit Opinion: CONDITIONAL
Rationale: The company demonstrates strong financial fundamentals with consistent net asset growth, robust liquidity, and low leverage. However, the significant and growing investment portfolio (£332,369 representing 42% of total assets) is atypical for a retail operation and warrants further inquiry before full approval. The concentration of assets in unlisted investments introduces valuation and liquidity risk that must be understood.
Conditions for Approval: - Clarification on the nature and liquidity of the £332,369 in unlisted investments - Confirmation that investments are not related-party transactions - Standard personal guarantees from the two PSCs (name shown to subscribers and name shown to subscribers)
2. Financial Strength
Balance Sheet Summary (2024):
| Metric | 2024 | 2023 | Change |
|---|---|---|---|
| Total Assets | £791,233 | £719,037 | +10.0% |
| Net Assets | £578,896 | £447,333 | +29.4% |
| Shareholders' Funds | £578,896 | £447,333 | +29.4% |
| Cash | £169,098 | £279,191 | -39.4% |
| Investments (Current) | £332,369 | £83,268 | +299.4% |
Long-term Trajectory: Net assets have grown from £118,547 (2015) to £578,896 (2024) — a compound annual growth rate of approximately 19%. This demonstrates sustained value creation over a 9-year period.
Leverage Position: - Long-term debt: £47,629 (bank loans due after one year) - Debt-to-equity ratio: 0.08x — exceptionally low leverage - The balance sheet carries minimal financial risk from debt obligations
Asset Composition Concern: The 2024 balance sheet reveals a significant shift in asset allocation: - Investments held as current assets surged from £83,268 to £332,369 (+£249,101) - Only £14,939 of this increase was due to fair value gains — the remainder represents new investment purchases - Cash declined by £110,093, partially funding these investments
For an internet retail business (SIC 47910), holding 42% of total assets in unlisted investments is unusual and suggests either a treasury management strategy or diversification away from core operations. The fair value accounting introduces volatility risk to the P&L.
Tangible Operating Assets: Only £4,565 in fixed assets and £199,208 in stock — the core trading operations are asset-light, consistent with an e-commerce model.
3. Cash Flow Assessment
Liquidity Position:
| Metric | 2024 | 2023 |
|---|---|---|
| Current Assets | £791,233 | £719,037 |
| Current Liabilities | £169,273 | £249,087 |
| Net Current Assets | £621,960 | £469,950 |
| Current Ratio | 4.67x | 2.89x |
| Quick Ratio (excl. stock) | 3.49x | 2.09x |
Assessment: Liquidity is strong and has improved materially year-on-year. The current ratio of 4.67x means the company can cover its short-term obligations nearly five times over. Cash alone (£169,098) almost exactly matches total current liabilities (£169,273).
Working Capital Analysis: - Stock: £199,208 — relatively stable year-on-year (£198,917 in 2023) - Trade Debtors: £31,896 — decreased from £37,374, suggesting faster collection or lower sales on credit - Trade Creditors: £25,836 — significant decrease from £92,122, indicating faster supplier payments or reduced purchasing - Stock in Transit: £32,152 — decreased from £72,721
The reduction in both trade creditors and debtors may indicate a contraction in trading volume or a shift to cash-based terms.
Profitability Indicator: The P&L reserve increased by £131,563 (£578,796 - £447,233), suggesting strong retained profitability for the year. However, this includes the £14,939 fair value gain on investments, which is non-cash in nature.
Taxation Liability: £109,076 in taxation and social security costs — a substantial figure that confirms profitable trading operations and represents a near-term cash outflow.
4. Monitoring Points
Priority 1 — Investment Portfolio Composition: - Request full disclosure of the £332,369 in unlisted investments - Assess liquidity, valuation methodology, and any related-party connections - Determine whether these investments could be readily liquidated to service debt if required - Monitor for further significant increases that may indicate capital diversion from core operations
Priority 2 — Cash Trajectory: - Cash has declined from £327,382 (2022) to £169,098 (2024) — a 48% reduction over two years - While partially explained by investment purchases, this trend requires monitoring - Ensure the company maintains sufficient operating cash to service any new debt facility
Priority 3 — Trading Performance: - No turnover or detailed P&L is filed (small company exemption) - Request management accounts to verify trading revenue trends - The decrease in trade debtors, trade creditors, and stock-in-transit may signal declining activity levels - Employee count reduced from 3 to 2 — clarify if this reflects operational efficiency or contraction
Priority 4 — Key Person Dependency: - Only 2 employees and 2 PSCs (name shown to subscribers and name shown to subscribers) - Business continuity risk if either principal becomes unavailable - Personal guarantees should be obtained from both PSCs
Priority 5 — Related Party Transactions: - The registered office is at the accountant's address — standard for small companies but limits visibility - The significant investment portfolio warrants confirmation of arm's-length treatment - name shown to subscribers holds dual PSC entries with different control descriptions — clarify the structure
Additional Considerations
Filing Compliance: Accounts and confirmation statements are filed on time with no overdue items. The company has a 16+ year operating history with no indications of financial distress.
Sector Context: Internet retail (SIC 47910) is competitive but scalable. The asset-light model reduces fixed cost commitments but also means limited tangible security for lenders.
Security Position: With only £4,565 in tangible fixed assets and £199,208 in stock, tangible security is limited. The investment portfolio may offer additional security if investments are readily realisable and not already pledged.