MASSAGE STORE LTD

Company number 06621053 ·

Active

This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.

Credit Assessment: MASSAGE STORE LTD (06621053)

1. Credit Opinion: CONDITIONAL

Rationale: The company demonstrates strong financial fundamentals with consistent net asset growth, robust liquidity, and low leverage. However, the significant and growing investment portfolio (£332,369 representing 42% of total assets) is atypical for a retail operation and warrants further inquiry before full approval. The concentration of assets in unlisted investments introduces valuation and liquidity risk that must be understood.

Conditions for Approval: - Clarification on the nature and liquidity of the £332,369 in unlisted investments - Confirmation that investments are not related-party transactions - Standard personal guarantees from the two PSCs (name shown to subscribers and name shown to subscribers)


2. Financial Strength

Balance Sheet Summary (2024):

Metric 2024 2023 Change
Total Assets £791,233 £719,037 +10.0%
Net Assets £578,896 £447,333 +29.4%
Shareholders' Funds £578,896 £447,333 +29.4%
Cash £169,098 £279,191 -39.4%
Investments (Current) £332,369 £83,268 +299.4%

Long-term Trajectory: Net assets have grown from £118,547 (2015) to £578,896 (2024) — a compound annual growth rate of approximately 19%. This demonstrates sustained value creation over a 9-year period.

Leverage Position: - Long-term debt: £47,629 (bank loans due after one year) - Debt-to-equity ratio: 0.08x — exceptionally low leverage - The balance sheet carries minimal financial risk from debt obligations

Asset Composition Concern: The 2024 balance sheet reveals a significant shift in asset allocation: - Investments held as current assets surged from £83,268 to £332,369 (+£249,101) - Only £14,939 of this increase was due to fair value gains — the remainder represents new investment purchases - Cash declined by £110,093, partially funding these investments

For an internet retail business (SIC 47910), holding 42% of total assets in unlisted investments is unusual and suggests either a treasury management strategy or diversification away from core operations. The fair value accounting introduces volatility risk to the P&L.

Tangible Operating Assets: Only £4,565 in fixed assets and £199,208 in stock — the core trading operations are asset-light, consistent with an e-commerce model.


3. Cash Flow Assessment

Liquidity Position:

Metric 2024 2023
Current Assets £791,233 £719,037
Current Liabilities £169,273 £249,087
Net Current Assets £621,960 £469,950
Current Ratio 4.67x 2.89x
Quick Ratio (excl. stock) 3.49x 2.09x

Assessment: Liquidity is strong and has improved materially year-on-year. The current ratio of 4.67x means the company can cover its short-term obligations nearly five times over. Cash alone (£169,098) almost exactly matches total current liabilities (£169,273).

Working Capital Analysis: - Stock: £199,208 — relatively stable year-on-year (£198,917 in 2023) - Trade Debtors: £31,896 — decreased from £37,374, suggesting faster collection or lower sales on credit - Trade Creditors: £25,836 — significant decrease from £92,122, indicating faster supplier payments or reduced purchasing - Stock in Transit: £32,152 — decreased from £72,721

The reduction in both trade creditors and debtors may indicate a contraction in trading volume or a shift to cash-based terms.

Profitability Indicator: The P&L reserve increased by £131,563 (£578,796 - £447,233), suggesting strong retained profitability for the year. However, this includes the £14,939 fair value gain on investments, which is non-cash in nature.

Taxation Liability: £109,076 in taxation and social security costs — a substantial figure that confirms profitable trading operations and represents a near-term cash outflow.


4. Monitoring Points

Priority 1 — Investment Portfolio Composition: - Request full disclosure of the £332,369 in unlisted investments - Assess liquidity, valuation methodology, and any related-party connections - Determine whether these investments could be readily liquidated to service debt if required - Monitor for further significant increases that may indicate capital diversion from core operations

Priority 2 — Cash Trajectory: - Cash has declined from £327,382 (2022) to £169,098 (2024) — a 48% reduction over two years - While partially explained by investment purchases, this trend requires monitoring - Ensure the company maintains sufficient operating cash to service any new debt facility

Priority 3 — Trading Performance: - No turnover or detailed P&L is filed (small company exemption) - Request management accounts to verify trading revenue trends - The decrease in trade debtors, trade creditors, and stock-in-transit may signal declining activity levels - Employee count reduced from 3 to 2 — clarify if this reflects operational efficiency or contraction

Priority 4 — Key Person Dependency: - Only 2 employees and 2 PSCs (name shown to subscribers and name shown to subscribers) - Business continuity risk if either principal becomes unavailable - Personal guarantees should be obtained from both PSCs

Priority 5 — Related Party Transactions: - The registered office is at the accountant's address — standard for small companies but limits visibility - The significant investment portfolio warrants confirmation of arm's-length treatment - name shown to subscribers holds dual PSC entries with different control descriptions — clarify the structure


Additional Considerations

Filing Compliance: Accounts and confirmation statements are filed on time with no overdue items. The company has a 16+ year operating history with no indications of financial distress.

Sector Context: Internet retail (SIC 47910) is competitive but scalable. The asset-light model reduces fixed cost commitments but also means limited tangible security for lenders.

Security Position: With only £4,565 in tangible fixed assets and £199,208 in stock, tangible security is limited. The investment portfolio may offer additional security if investments are readily realisable and not already pledged.


Names of the people mentioned are shown to subscribers. See subscription

Perspective: Business Credit Analyst · Model: glm-5.1 · Generated 24 August 2026