JU-JU LIMITED

Company number 02237382 ·

Active

This analysis was written by an AI from the company's public filings. It may contain errors or omissions and is not financial or professional advice.

Credit Analysis Report: JU-JU LIMITED

1. Credit Opinion: CONDITIONAL APPROVE

Ju-Ju Limited presents a fundamentally sound credit profile with strong net assets, consistent equity growth, and a 37-year trading history. However, several working capital concerns and structural features warrant conditions on any facility. The company demonstrates good liquidity on the surface, but the high trade debtor and creditor balances, combined with a director's loan repayable on demand, introduce material uncertainties that require mitigation.

Key reasoning: - Net assets of £1.03M provide substantial security coverage - Current ratio of 1.87x indicates adequate short-term liquidity - Consistent equity growth trajectory (115% increase over 6 years) - However, working capital management concerns evident in debtor/creditor levels - Director's loan of £445,756 repayable on demand creates potential subordination risk


2. Financial Strength Analysis

Balance Sheet Health - STRONG

Metric 2024 2023 Movement
Net Assets £1,029,056 £828,827 +24.2%
Net Current Assets £1,117,360 £960,371 +16.3%
Tangible Fixed Assets £499,870 £448,528 +11.4%
Shareholders' Funds £1,029,056 £828,827 +24.2%

Positive indicators: - Net assets have grown consistently from £477,593 (2019) to £1,029,056 (2024) - a 115% increase over 5 years - Tangible assets include leasehold property (£16,970 at cost, fully depreciated but likely still in use), plant & machinery (£395,626 NBV), and motor vehicles (£104,244 NBV) - Retained earnings represent 99.99% of equity, demonstrating profits being retained in the business - Share capital is minimal at £100, indicating organic growth rather than equity injection

Concerning features: - The 2021 balance sheet showed total assets of £2.93M dropping to £1.79M in 2022 - this requires explanation (likely a reclassification or asset disposal, but clarity needed) - Provisions of £124,459 are not explained in the filed accounts

Leverage Assessment

Metric 2024 Assessment
Total Liabilities/Net Assets 1.82x Moderate
Current Liabilities/Net Assets 1.24x Acceptable
Director's Loan/Net Assets 0.43x Significant

The overall leverage is manageable, but the director's loan at £445,756 represents 43% of net assets. While this is interest-free and demonstrates shareholder commitment, its "repayable on demand" status could create sudden liquidity pressure.


3. Cash Flow Assessment

Liquidity Position - ADEQUATE WITH CONCERNS

Ratio 2024 Benchmark Assessment
Current Ratio 1.87x >1.5x ✓ Good
Quick Ratio 1.47x >1.0x ✓ Acceptable
Cash/Current Liabilities 0.34x >0.2x ✓ Adequate

Working Capital Analysis

Trade Debtors: £1,415,964 (59% of current assets)

This is a significant concern. Trade debtors represent a high proportion of current assets, suggesting either: - Extended credit terms to customers - Potential collection issues - Seasonal sales patterns common in apparel manufacturing

Debtor Days Estimate: Without turnover figures (P&L not filed), precise calculation is impossible. However, given the scale of debtors relative to the balance sheet, this warrants close examination.

Trade Creditors: £1,121,451

High creditor levels could indicate: - Stretched supplier payments (negative signal) - Normal trade terms for the sector - Potential working capital pressure

Stock: £519,114

In apparel manufacturing, stock levels require careful management. This represents 22% of current assets. Age and condition of stock is unknown but material.

Cash Generation

Year Cash Balance Net Assets Cash/Net Assets
2019 £270,940 £477,593 0.57
2020 £785,746 £603,380 1.30
2021 £533,229 £760,615 0.70
2022 £336,406 £802,938 0.42
2023 £386,188 £828,827 0.47
2024 £436,664 £1,029,056 0.42

Cash has been rebuilding since 2022 but remains below 2019-2021 levels in relative terms. The 2020 spike to £785,746 may reflect government support (CBILS/Bounce Back Loan) or deferred payments.


4. Monitoring Points

Critical Metrics to Watch:

  1. Trade Debtor Collection - Monitor debtor days and ageing profile - Request monthly aged debtor reports as a facility condition - Target: Debtor days should not exceed sector norms (typically 45-60 days)

  2. Director's Loan Status - The £445,756 owed to Mr P R Ablett is repayable on demand - Obtain confirmation that this loan will not be called during the facility period - Consider requiring subordination agreement for any new facility

  3. Trade Creditor Management - Monitor whether supplier payments are being stretched - Request confirmation of no outstanding county court judgments - Watch for deterioration in supplier relationships

  4. Stock Turnover - Request stock ageing analysis - Monitor for potential obsolescence in apparel sector - Seasonal patterns should be understood

  5. Profitability - Company files under small companies regime, so P&L is not disclosed - Request management accounts showing turnover and profit margins - Net assets growth of £200,229 (2024 vs 2023) suggests reasonable profitability

  6. Provisions - £124,459 in provisions needs explanation - Determine nature (deferred tax, warranties, redundancy, etc.) - Assess likelihood of crystallization

  7. Employee Numbers - Grew from 18 to 20 employees - Monitor for significant changes that could affect cost base

Suggested Conditions for Facility:

  1. Subordination: Director's loan of £445,756 to be subordinated to bank facility
  2. Financial Reporting: Quarterly management accounts to be provided
  3. Debtor Monitoring: Monthly aged debtor reports with facility
  4. Covenant: Minimum net assets of £900,000
  5. Covenant: Current ratio not to fall below 1.5x
  6. Negative Pledge: No additional secured borrowing without consent

Sector Considerations

The apparel manufacturing sector (SIC 14190) faces specific risks: - Fast fashion disruption and changing consumer preferences - Import competition from lower-cost economies - Seasonal working capital requirements - Supply chain volatility (raw materials, logistics) - Sustainability pressures

Ju-Ju Limited's 37-year track record suggests adaptation capability, but the sector remains challenging.


Management Quality Assessment

Positive indicators: - Long-established business with stable directorship - Retained earnings growth demonstrates profits being reinvested rather than distributed - Filing compliance is good - accounts up to date - Director investment through £445,756 loan shows personal commitment - No disqualification records for either director

Areas for clarification: - The 2021-2022 asset reduction needs explanation - High trade debtors may indicate weak credit control - The third director (I T R Ferris) listed in accounts but not in PSC register - relationship needs understanding


Perspective: Business Credit Analyst · Model: glm-5.1 · Generated 17 August 2026