{"name":"WHAT THE PUP LTD","company_number":"12734228","status":"Active","type":"Private Limited Company","incorporated":"2020-07-10","dissolved":null,"registered_office":"Unit 8 Queens Park, Queensway, Leamington Spa, England, CV31 3LH","postcode":"CV31 3LH","sic_codes":[{"code":96090,"description":"Other service activities not elsewhere classified"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"30 September","last_made_up_to":"2025-09-30","next_due":"2027-06-30"},"employees":{"count":4,"accounts_date":"2025-09-30"},"financials":[{"financial_date":"2025-09-30","net_assets":3448,"cash":10498,"average_employees":4},{"financial_date":"2024-09-30","net_assets":12460,"cash":18363,"average_employees":3},{"financial_date":"2023-09-30","net_assets":8642,"cash":14228},{"financial_date":"2022-09-30","net_assets":18050,"cash":22023},{"financial_date":"2021-09-30","net_assets":5913,"cash":10279}],"officers":{"current":1,"resigned":4,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/what-the-pup","people":"https://www.companiesintheuk.co.uk/company/what-the-pup/people","filing_history":"https://www.companiesintheuk.co.uk/company/what-the-pup/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/12734228","financials":"https://www.companiesintheuk.co.uk/company/what-the-pup/financial","control":"https://www.companiesintheuk.co.uk/company/what-the-pup/control"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/what-the-pup"}