{"name":"SER BENEFITS LTD","company_number":"14488209","status":"Liquidation","type":"Private Limited Company","incorporated":"2022-11-16","dissolved":null,"registered_office":"15 Neptune Court Vanguard Way, Cardiff, United Kingdom, CF24 5PJ","postcode":"CF24 5PJ","sic_codes":[{"code":78300,"description":"Human resources provision and management of human resources functions"}],"principal_activity":null,"previous_names":[],"warnings":["The annual accounts for this company are overdue.","The confirmation statement for this company is overdue."],"accounts":{"category":"Total Exemption Full","year_end":"30 November","last_made_up_to":"2023-11-30","next_due":"2025-08-31"},"employees":null,"financials":[{"financial_date":"2023-11-30","net_assets":1,"cash":1}],"officers":{"current":1,"resigned":2,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[{"date":"2026-08-18","kind":"other"},{"date":"2026-08-16","kind":"insolvency"}],"insolvency_outcome":null,"ai_summary":"Ser Benefits Ltd is a nascent player in the competitive human resources management sector, positioned as a lean, parent-controlled entity with initial positive working capital. Its strategic advantages stem from focused governance and potential access to parent company networks, but it must address limited market presence and operational scale. Growth can be driven by service diversification and digital innovation, while mitigating financial and market entry risks will be critical to establishing sustainable competitive positioning.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/ser-benefits","people":"https://www.companiesintheuk.co.uk/company/ser-benefits/people","filing_history":"https://www.companiesintheuk.co.uk/company/ser-benefits/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/14488209","financials":"https://www.companiesintheuk.co.uk/company/ser-benefits/financial","gazette":"https://www.companiesintheuk.co.uk/company/ser-benefits/gazette","control":"https://www.companiesintheuk.co.uk/company/ser-benefits/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/ser-benefits/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/ser-benefits"}