{"name":"SALES ASSISTANCE LIMITED","company_number":"04489650","status":"Active","type":"Private Limited Company","incorporated":"2002-07-18","dissolved":null,"registered_office":"Units 1 & 2, Blackwell Road Huthwaite, Sutton-In-Ashfield, Nottinghamshire, NG17 2RF","postcode":"NG17 2RF","sic_codes":[{"code":45112,"description":"Sale of used cars and light motor vehicles"}],"principal_activity":"The principal activity of the company in the year under review was that of the retailing of prestige and fine vehicles.","previous_names":[],"warnings":[],"accounts":{"category":"Full","year_end":"31 July","last_made_up_to":"2025-07-31","next_due":"2027-04-30"},"employees":{"count":58,"accounts_date":"2025-07-31"},"financials":[{"financial_date":"2025-07-31","turnover":141611266,"profit_loss":2292702,"net_assets":9444928,"cash":4332363,"average_employees":58},{"financial_date":"2024-07-31","turnover":113844706,"profit_loss":1954064,"net_assets":7422889,"cash":2907841,"average_employees":47},{"financial_date":"2023-07-31","turnover":107086900,"net_assets":5664280,"cash":2453780},{"financial_date":"2022-07-31","turnover":96043465,"net_assets":4402240,"cash":1632463},{"financial_date":"2021-07-31","turnover":80251920,"net_assets":2892677,"cash":1112597}],"officers":{"current":6,"resigned":4,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":4,"outstanding":4},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/sales-assistance","people":"https://www.companiesintheuk.co.uk/company/sales-assistance/people","filing_history":"https://www.companiesintheuk.co.uk/company/sales-assistance/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/04489650","financials":"https://www.companiesintheuk.co.uk/company/sales-assistance/financial","control":"https://www.companiesintheuk.co.uk/company/sales-assistance/control","charges":"https://www.companiesintheuk.co.uk/company/sales-assistance/charges"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/sales-assistance"}