{"name":"S247 LIMITED","company_number":"06151896","status":"Active","type":"Private Limited Company","incorporated":"2007-03-12","dissolved":null,"registered_office":"4 Wellington Circus, Nottingham, Notts, NG1 5AL","postcode":"NG1 5AL","sic_codes":[{"code":47910,"description":"Retail sale via mail order houses or via Internet"}],"principal_activity":null,"previous_names":[{"name":"S247 PLC","changed_on":"2026-04-30"},{"name":"SPORTS PLC","changed_on":"2013-10-24"},{"name":"SPORTS HEADQUARTERS PUBLIC LIMITED COMPANY","changed_on":"2007-05-11"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":null,"financials":[],"officers":{"current":5,"resigned":7,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":1,"outstanding":1},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"S247 LIMITED is a mid-market online sports retailer that has recently transitioned from a PLC to a private limited company, signaling a strategic shift to reduce regulatory overhead and consolidate control under the S247 Group Limited umbrella. Operating in the fiercely competitive UK e-commerce sector, the company faces significant industry headwinds, including rising customer acquisition costs and margin compression against dominant omnichannel competitors. However, its established trading history and streamlined private group structure provide the agility required to navigate a challenging discretionary retail landscape.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/s247-1","people":"https://www.companiesintheuk.co.uk/company/s247-1/people","filing_history":"https://www.companiesintheuk.co.uk/company/s247-1/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/06151896","control":"https://www.companiesintheuk.co.uk/company/s247-1/control","charges":"https://www.companiesintheuk.co.uk/company/s247-1/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/s247-1/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/s247-1"}