{"name":"REYDON GROUP PLC","company_number":"02833782","status":"Active","type":"Public Limited Company","incorporated":"1993-07-07","dissolved":null,"registered_office":"Unit 2 Birch Park, Giltbrook, Nottingham, England, NG16 2AR","postcode":"NG16 2AR","sic_codes":[{"code":46900,"description":"Non-specialised wholesale trade"}],"principal_activity":"The principal activity of the company and group continued to be that of the wholesale and distribution of sports goods.","previous_names":[{"name":"REYDON SPORTS PLC","changed_on":"2026-02-26"},{"name":"WILLOUGHBY (8) LIMITED","changed_on":"1993-08-10"}],"warnings":[],"accounts":{"category":"Group","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-06-30"},"employees":{"count":57,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","profit_loss":256999,"net_assets":7151634,"cash":420912,"average_employees":57},{"financial_date":"2024-12-31","profit_loss":51507,"net_assets":6989635,"cash":43358,"average_employees":56},{"financial_date":"2023-12-31","net_assets":4938128,"cash":175541},{"financial_date":"2022-12-31","net_assets":4573906,"cash":144956},{"financial_date":"2021-12-31","turnover":13478951,"net_assets":4100730,"cash":109598}],"officers":{"current":5,"resigned":25,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":3,"outstanding":2},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Reydon Group PLC is at an inflection point: the strategic pivot toward own brands has demonstrably improved profitability and reduced channel conflict, but must now be scaled to reverse the revenue decline and fund continued growth. The company's differentiated trade-only commitment and expanding brand portfolio position it well in a consolidating wholesale market, provided management can execute on category expansion and European growth while managing currency risk and working capital constraints. Success will depend on whether own-brand momentum can replace—and ultimately exceed—the third-party revenue being deliberately shed.","website":"https://reydon.com/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/reydon-group","people":"https://www.companiesintheuk.co.uk/company/reydon-group/people","filing_history":"https://www.companiesintheuk.co.uk/company/reydon-group/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/02833782","financials":"https://www.companiesintheuk.co.uk/company/reydon-group/financial","control":"https://www.companiesintheuk.co.uk/company/reydon-group/control","charges":"https://www.companiesintheuk.co.uk/company/reydon-group/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/reydon-group/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/reydon-group"}