{"name":"PURE PRICING LIMITED","company_number":"04080217","status":"Active","type":"Private Limited Company","incorporated":"2000-09-28","dissolved":null,"registered_office":"Kingfisher House Hurstwood Grange, Hurstwood Lane, Haywards Heath, West Sussex, England, RH17 7QX","postcode":"RH17 7QX","sic_codes":[{"code":73200,"description":"Market research and public opinion polling"}],"principal_activity":null,"previous_names":[{"name":"SWIFT SOFTWARE LIMITED","changed_on":"2004-07-21"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 March","last_made_up_to":"2026-03-31","next_due":"2027-12-31"},"employees":{"count":1,"accounts_date":"2026-03-31"},"financials":[{"financial_date":"2026-03-31","net_assets":51780,"cash":55231,"average_employees":1},{"financial_date":"2025-03-31","net_assets":66862,"cash":68013,"average_employees":1},{"financial_date":"2024-03-31","net_assets":75181,"cash":134140},{"financial_date":"2023-03-31","net_assets":112145,"cash":114278},{"financial_date":"2022-03-31","net_assets":130368,"cash":146662}],"officers":{"current":2,"resigned":5,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/pure-pricing","people":"https://www.companiesintheuk.co.uk/company/pure-pricing/people","filing_history":"https://www.companiesintheuk.co.uk/company/pure-pricing/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/04080217","financials":"https://www.companiesintheuk.co.uk/company/pure-pricing/financial","control":"https://www.companiesintheuk.co.uk/company/pure-pricing/control"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/pure-pricing"}