{"name":"PURE PASTURES LIMITED","company_number":"07366085","status":"Active","type":"Private Limited Company","incorporated":"2010-09-06","dissolved":null,"registered_office":"Mount Pleasant Farm, Manningford Bruce, Pewsey, Wiltshire, United Kingdom, SN9 6JQ","postcode":"SN9 6JQ","sic_codes":[{"code":1629,"description":"Support activities for animal production (other than farm animal boarding and care) not elsewhere classified"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"30 September","last_made_up_to":"2025-09-30","next_due":"2027-06-30"},"employees":{"count":9,"accounts_date":"2025-09-30"},"financials":[{"financial_date":"2025-09-30","net_assets":465048,"cash":4010,"average_employees":9},{"financial_date":"2024-09-30","net_assets":458129,"cash":9},{"financial_date":"2023-09-30","net_assets":479744,"cash":20001},{"financial_date":"2022-09-30","net_assets":582715,"cash":1},{"financial_date":"2021-09-30","net_assets":578379,"cash":3857}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":1,"outstanding":1},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Pure Pastures Limited is a long-established agricultural support services business with a substantial fixed asset base typical of the sector, but it operates with critically thin liquidity and negative working capital that leaves it vulnerable to operational shocks. While the modest £6,919 growth in retained earnings and continued capital investment in plant and machinery demonstrate ongoing business viability, the near-zero cash position and £478,626 net current liabilities represent structural weaknesses that would benefit from working capital optimisation. The company's competitive position rests on its owned land and equipment assets, but profitability remains well below sector norms, suggesting the business is surviving rather than thriving in the challenging post-Brexit, high-interest-rate agricultural environment.","website":"https://www.purepastures.co.uk/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/pure-pastures","people":"https://www.companiesintheuk.co.uk/company/pure-pastures/people","filing_history":"https://www.companiesintheuk.co.uk/company/pure-pastures/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/07366085","financials":"https://www.companiesintheuk.co.uk/company/pure-pastures/financial","control":"https://www.companiesintheuk.co.uk/company/pure-pastures/control","charges":"https://www.companiesintheuk.co.uk/company/pure-pastures/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/pure-pastures/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/pure-pastures"}