{"name":"PUBLIC DESIRE LIMITED","company_number":"06678204","status":"Active","type":"Private Limited Company","incorporated":"2008-08-21","dissolved":null,"registered_office":"1 Hardman Street, Spinningfields, Manchester, Greater Manchester, United Kingdom, M3 3HF","postcode":"M3 3HF","sic_codes":[{"code":47721,"description":"Retail sale of footwear in specialised stores"},{"code":47722,"description":"Retail sale of leather goods in specialised stores"}],"principal_activity":null,"previous_names":[{"name":"MY1STWISH LIMITED","changed_on":"2016-01-20"}],"warnings":[],"accounts":{"category":"Audit Exemption Subsidiary","year_end":"28 August","last_made_up_to":"2024-08-29","next_due":"2026-11-29"},"employees":{"count":49,"accounts_date":"2023-08-30"},"financials":[{"financial_date":"2023-08-30","net_assets":1423078,"cash":1169207,"average_employees":49},{"financial_date":"2022-08-31","net_assets":889998,"cash":1574882,"average_employees":61},{"financial_date":"2021-08-31","net_assets":1232865,"cash":2007653},{"financial_date":"2020-08-31","net_assets":671539,"cash":2480452},{"financial_date":"2019-08-31","net_assets":688813,"cash":1661503}],"officers":{"current":3,"resigned":2,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Public Desire Limited has established itself as a credible mid-tier player in the UK fast-fashion footwear market, demonstrating impressive growth from inception to over £1.4M in net assets, with profitability sufficient to generate nearly £243k in corporation tax in FY2023. However, the company faces structural challenges typical of its segment: heavy reliance on trade creditor financing, intense competition from better-capitalised listed operators, and exposure to rising customer acquisition costs and returns management expenses. The group structure provides operational advantages, but significant related-party balances and a lean tangible asset base create vulnerability in any downturn scenario. The business appears well-managed but operates in a sector where scale advantages increasingly determine long-term viability.","website":"http://www.publicdesire.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/public-desire","people":"https://www.companiesintheuk.co.uk/company/public-desire/people","filing_history":"https://www.companiesintheuk.co.uk/company/public-desire/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/06678204","financials":"https://www.companiesintheuk.co.uk/company/public-desire/financial","control":"https://www.companiesintheuk.co.uk/company/public-desire/control","charges":"https://www.companiesintheuk.co.uk/company/public-desire/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/public-desire/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/public-desire"}