{"name":"PROMOGROUP LIMITED","company_number":"05179274","status":"Active","type":"Private Limited Company","incorporated":"2004-07-14","dissolved":null,"registered_office":"Unit 8 River Reach, Gartons Way, SW11 3SX","postcode":"SW11 3SX","sic_codes":[{"code":29320,"description":"Manufacture of other parts and accessories for motor vehicles"},{"code":73110,"description":"Advertising agencies"},{"code":73200,"description":"Market research and public opinion polling"},{"code":74100,"description":"specialised design activities"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"30 March","last_made_up_to":"2025-03-31","next_due":"2026-12-30"},"employees":{"count":21,"accounts_date":"2025-03-31"},"financials":[{"financial_date":"2025-03-31","net_assets":54621,"cash":4262,"average_employees":21},{"financial_date":"2024-03-31","net_assets":1667,"cash":4262,"average_employees":20},{"financial_date":"2023-03-31","net_assets":23980,"cash":4262},{"financial_date":"2022-03-31","net_assets":70462,"cash":4262},{"financial_date":"2021-03-31","net_assets":12243,"cash":4262}],"officers":{"current":3,"resigned":3,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Promogroup Limited is a niche mobile billboard advertising operator with a 20-year trading history, positioned in the specialist/ambient sub-segment of the UK OOH advertising market. While the company benefits from vertical integration (fleet ownership and maintenance) and a London market presence, its extremely thin cash position (£4,262), persistent working capital deficit, and lack of digital OOH capabilities place it at a structural disadvantage as the industry accelerates toward programmatic DOOH. The FY2025 recovery in net assets is encouraging, but the company's long-term competitiveness will depend on its ability to navigate ULEZ compliance costs, address liquidity vulnerability, and potentially diversify into digital formats to remain relevant to sustainability-focused advertisers.","website":"http://promogroup.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/promogroup","people":"https://www.companiesintheuk.co.uk/company/promogroup/people","filing_history":"https://www.companiesintheuk.co.uk/company/promogroup/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/05179274","financials":"https://www.companiesintheuk.co.uk/company/promogroup/financial","control":"https://www.companiesintheuk.co.uk/company/promogroup/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/promogroup/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/promogroup"}