{"name":"NOMORERETAIL LIMITED","company_number":"07142719","status":"Disolved","type":"Private Limited Company","incorporated":"2010-02-02","dissolved":"2026-09-01","registered_office":"Allen House, 1 Westmead Road, Sutton, Surrey, SM1 4LA","postcode":"SM1 4LA","sic_codes":[{"code":47910,"description":"Retail sale via mail order houses or via Internet"}],"principal_activity":null,"previous_names":[{"name":"DERAMORES RETAIL LIMITED","changed_on":"2022-02-04"}],"warnings":[],"accounts":{"category":"Small","year_end":"30 December","last_made_up_to":"2020-12-27","next_due":null},"employees":null,"financials":[],"officers":{"current":1,"resigned":8,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[{"date":"2025-05-23","kind":"insolvency"},{"date":"2023-04-04","kind":"insolvency"},{"date":"2022-10-25","kind":"insolvency"},{"date":"2022-03-25","kind":"insolvency"}],"insolvency_outcome":{"active_today":false,"filings":[{"form":"LIQ14","date":"2026-06-01","description":"Return of final meeting in a creditors' voluntary winding up"}]},"ai_summary":"NOMORERETAIL LIMITED represents a case study in the challenges facing niche e-commerce subsidiaries within larger corporate portfolios. Despite operating in a sector that experienced pandemic-driven demand surges, the company's dissolution indicates fundamental strategic and financial weaknesses - most critically, undercapitalisation, parent company dependency, and the self-inflicted damage of abandoning an established brand identity. The involvement of private equity ownership structures (via Blackstone/Ideal Shopping Direct) likely accelerated the exit decision when the subsidiary failed to meet portfolio return thresholds. The UK online craft retail market remains viable, but success increasingly requires either community-led platform economics or sufficient scale to absorb rising acquisition and operational costs.","website":"https://www.deramores.com/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/nomoreretail","people":"https://www.companiesintheuk.co.uk/company/nomoreretail/people","filing_history":"https://www.companiesintheuk.co.uk/company/nomoreretail/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/07142719","gazette":"https://www.companiesintheuk.co.uk/company/nomoreretail/gazette","control":"https://www.companiesintheuk.co.uk/company/nomoreretail/control","charges":"https://www.companiesintheuk.co.uk/company/nomoreretail/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/nomoreretail/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/nomoreretail"}