{"name":"NEW NORMAL PROJECTS LTD","company_number":"13645280","status":"Active - Proposal to Strike off","type":"Private Limited Company","incorporated":"2021-09-27","dissolved":null,"registered_office":"Flat 28, 19 Cadogan Gardens, London, England, SW3 2RW","postcode":"SW3 2RW","sic_codes":[{"code":47781,"description":"Retail sale in commercial art galleries"}],"principal_activity":"The principal activity of the company is Retail sale in commercial art galleries","previous_names":[],"warnings":[],"accounts":{"category":"Micro","year_end":"31 August","last_made_up_to":"2025-09-30","next_due":"2027-05-31"},"employees":{"count":1,"accounts_date":"2025-09-30"},"financials":[{"financial_date":"2025-09-30","net_assets":-36335,"average_employees":1},{"financial_date":"2024-09-30","net_assets":-60853,"average_employees":1},{"financial_date":"2023-09-30","net_assets":-42350},{"financial_date":"2022-09-30","net_assets":-18474}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"New Normal Projects Ltd occupies a specialized niche in the commercial art retail sector but is currently constrained by significant financial deficits and limited operational capacity. To capitalize on growth potential, the company must prioritize financial restructuring, expand digital engagement, and leverage strategic partnerships to build scale and market presence while carefully managing liquidity and competitive risks.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/new-normal-projects","people":"https://www.companiesintheuk.co.uk/company/new-normal-projects/people","filing_history":"https://www.companiesintheuk.co.uk/company/new-normal-projects/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/13645280","financials":"https://www.companiesintheuk.co.uk/company/new-normal-projects/financial","control":"https://www.companiesintheuk.co.uk/company/new-normal-projects/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/new-normal-projects/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/new-normal-projects"}