{"name":"MORTGAGEUP LTD","company_number":"13096151","status":"Active","type":"Private Limited Company","incorporated":"2020-12-22","dissolved":null,"registered_office":"74 Kingfisher Road, Shefford, England, SG17 5YQ","postcode":"SG17 5YQ","sic_codes":[{"code":64205,"description":"Activities of financial services holding companies"}],"principal_activity":null,"previous_names":[{"name":"RIGHTMOVE FINANCE LTD","changed_on":"2022-08-19"}],"warnings":[],"accounts":{"category":"Micro","year_end":"31 December","last_made_up_to":"2024-12-31","next_due":"2026-09-30"},"employees":{"count":1,"accounts_date":"2024-12-31"},"financials":[{"financial_date":"2024-12-31","net_assets":-1022,"average_employees":1},{"financial_date":"2023-12-31","net_assets":847,"average_employees":1},{"financial_date":"2022-12-31","net_assets":400},{"financial_date":"2021-12-31","net_assets":-6541}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Mortgageup Ltd sits as a specialized micro-entity within the UK mortgage advisory sector, demonstrating solid early-stage financial recovery and operational focus. Its key strategic strengths lie in expert leadership and low-cost structure, while growth hinges on service diversification and digital innovation. To succeed, the company must mitigate risks around scale, single-person dependency, and competitive pressures by pursuing partnerships and expanding its advisory footprint.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/mortgageup","people":"https://www.companiesintheuk.co.uk/company/mortgageup/people","filing_history":"https://www.companiesintheuk.co.uk/company/mortgageup/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/13096151","financials":"https://www.companiesintheuk.co.uk/company/mortgageup/financial","control":"https://www.companiesintheuk.co.uk/company/mortgageup/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/mortgageup/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/mortgageup"}