{"name":"MAGICBABY LIMITED","company_number":"07003666","status":"Active","type":"Private Limited Company","incorporated":"2009-08-28","dissolved":null,"registered_office":"Unit 7 Brookfields Way, Manvers, Rotherham, South Yorkshire, England, S63 5DL","postcode":"S63 5DL","sic_codes":[{"code":47910,"description":"Retail sale via mail order houses or via Internet"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":16,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","profit_loss":109297,"cash":324879,"average_employees":16},{"financial_date":"2024-12-31","cash":910986,"average_employees":12},{"financial_date":"2023-12-31","net_assets":2103185,"cash":232382,"average_employees":16},{"financial_date":"2023-08-31","net_assets":2109675,"cash":381918},{"financial_date":"2022-08-31","net_assets":2028724,"cash":976950}],"officers":{"current":2,"resigned":5,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Magicbaby Limited is a sub-scale but conservatively financed UK online baby-goods retailer whose FY2025 return to a £109k profit, after an approximately £355k loss in FY2024, tracks the sector's broader 2024 trough and 2025 recovery as freight costs normalised and stock was unwound. Its 74% equity ratio, 3.6x current ratio and nil debt are far stronger than the online-retail norm, but a 5.9% return on equity, an implied 2–3% net margin and £419k of non-trading assets (including £250k owed by group undertakings) show capital that is safe rather than productive. The central industry challenge is structural — a falling UK birth rate, plateaued online penetration, marketplace fee inflation, 2025's EPR and employer NIC costs, and resale competition — leaving the company well placed to survive but requiring range extension or geographic reach to deliver sector-beating growth.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/magicbaby","people":"https://www.companiesintheuk.co.uk/company/magicbaby/people","filing_history":"https://www.companiesintheuk.co.uk/company/magicbaby/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/07003666","financials":"https://www.companiesintheuk.co.uk/company/magicbaby/financial","control":"https://www.companiesintheuk.co.uk/company/magicbaby/control","charges":"https://www.companiesintheuk.co.uk/company/magicbaby/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/magicbaby/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/magicbaby"}