{"name":"DIRECT ONLINE SERVICES LIMITED","company_number":"06642691","status":"Active","type":"Private Limited Company","incorporated":"2008-07-10","dissolved":null,"registered_office":"Brearley Court Baird Road, Waterwells Business Park, Quedgeley, Gloucester, GL2 2AF","postcode":"GL2 2AF","sic_codes":[{"code":47910,"description":"Retail sale via mail order houses or via Internet"}],"principal_activity":null,"previous_names":[],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":null,"financials":[{"financial_date":"2013-12-31","net_assets":1462113,"cash":114082},{"financial_date":"2012-12-31","net_assets":1071430,"cash":127550}],"officers":{"current":4,"resigned":16,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Direct Online Services Limited is a rapidly scaling, inventory-heavy e-commerce business transitioning from a lighter-asset model to one that owns its fulfillment and technology infrastructure. The company demonstrates strong organic profitability and equity growth, outpacing typical SME retail benchmarks between 2012 and 2013. However, this aggressive capital expenditure strategy has significantly increased leverage and reliance on trade creditors, meaning the company's future competitive positioning will depend heavily on its ability to translate its expanded warehousing and software capabilities into improved cash conversion cycles.","website":"https://www.directonlineservices.com/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/direct-online-services","people":"https://www.companiesintheuk.co.uk/company/direct-online-services/people","filing_history":"https://www.companiesintheuk.co.uk/company/direct-online-services/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/06642691","financials":"https://www.companiesintheuk.co.uk/company/direct-online-services/financial","control":"https://www.companiesintheuk.co.uk/company/direct-online-services/control","charges":"https://www.companiesintheuk.co.uk/company/direct-online-services/charges","pay_gap":"https://www.companiesintheuk.co.uk/company/direct-online-services/pay-gap","ai_analysis":"https://www.companiesintheuk.co.uk/company/direct-online-services/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/direct-online-services"}