{"name":"CREATIVE IDEA LIMITED","company_number":"02604672","status":"Active","type":"Private Limited Company","incorporated":"1991-04-24","dissolved":null,"registered_office":"SEPHTON AND COMPANY LLP, Marston House 5 Elmdon Lane, Marston Green, Solihull, West Midlands, B37 7DL","postcode":"B37 7DL","sic_codes":[{"code":74100,"description":"specialised design activities"}],"principal_activity":null,"previous_names":[{"name":"CREATIVE ID*A LIMITED","changed_on":"2014-02-19"},{"name":"ID-A CREATIVE LINK LIMITED","changed_on":"2006-05-10"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"30 April","last_made_up_to":"2026-04-30","next_due":"2028-01-31"},"employees":{"count":41,"accounts_date":"2026-04-30"},"financials":[{"financial_date":"2026-04-30","net_assets":610971,"cash":715601,"average_employees":41},{"financial_date":"2025-04-30","net_assets":569160,"cash":669888,"average_employees":40},{"financial_date":"2024-04-30","net_assets":597771,"cash":751740,"average_employees":36},{"financial_date":"2023-04-30","net_assets":576189,"cash":600637},{"financial_date":"2022-04-30","net_assets":599418,"cash":765503}],"officers":{"current":3,"resigned":10,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Creative Idea Limited possesses genuine strategic assets—a 30-year market presence, integrated service model, and substantial liquidity—but faces an existential challenge in reversing a multi-year decline in net assets that has eroded 39% of shareholder value since 2016. The recent loss-making year, combined with rising inventory and declining debtors, demands immediate management attention to profitability restoration and working capital discipline. The path forward requires pivoting toward higher-margin digital/sustainable POP solutions and accelerating recurring maintenance revenue to stabilize margins before the cash fortress is consumed by operational losses.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/creative-idea","people":"https://www.companiesintheuk.co.uk/company/creative-idea/people","filing_history":"https://www.companiesintheuk.co.uk/company/creative-idea/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/02604672","financials":"https://www.companiesintheuk.co.uk/company/creative-idea/financial","control":"https://www.companiesintheuk.co.uk/company/creative-idea/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/creative-idea/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/creative-idea"}