{"name":"C.E.X. LIMITED","company_number":"03194152","status":"Active","type":"Private Limited Company","incorporated":"1996-05-03","dissolved":null,"registered_office":"Sterling House Fulbourne Road, Walthamstow, London, England, E17 4EE","postcode":"E17 4EE","sic_codes":[{"code":62090,"description":"Other information technology service activities"}],"principal_activity":"The principal activity of the group in the year under review was that of the sale of second hand electronic equipment and other technological products through UK high street shops and in Italy by a subsidiary company as well as through online website.","previous_names":[{"name":"CALIBRE ANALYSIS LIMITED","changed_on":"1996-08-15"}],"warnings":[],"accounts":{"category":"Group","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":1815,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","profit_loss":1979676,"net_assets":21410342,"cash":9777910,"average_employees":1815},{"financial_date":"2024-12-31","profit_loss":3549985,"net_assets":21780661,"cash":10717537,"average_employees":1881}],"officers":{"current":10,"resigned":15,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":5,"outstanding":3},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"C.E.X. Limited—the corporate vehicle behind the CEX brand—is a leading UK omnichannel retailer of second-hand consumer electronics and games with a growing Italian operation and a circular-economy business model that combines a high-street store network, online channel, and recycling infrastructure. Despite a 41% YoY decline in pre-tax profit driven by inflationary cost pressure and margin erosion, the business shows strengthening fundamentals: customer retention rose from 50% to 58% and employee retention improved from 65% to 71%, indicating a healthy volume base whose profitability has been temporarily compressed rather than structurally weakened. CEX's strategic priorities should be gross-margin defence through refurbishment premiumisation, B2B ITAD channel expansion, and disciplined international growth, alongside close attention to governance given two director resignations in December 2025 and a concentrated PSC ownership structure.","website":"http://www.cex.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/cex","people":"https://www.companiesintheuk.co.uk/company/cex/people","filing_history":"https://www.companiesintheuk.co.uk/company/cex/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/03194152","financials":"https://www.companiesintheuk.co.uk/company/cex/financial","control":"https://www.companiesintheuk.co.uk/company/cex/control","charges":"https://www.companiesintheuk.co.uk/company/cex/charges","pay_gap":"https://www.companiesintheuk.co.uk/company/cex/pay-gap","ai_analysis":"https://www.companiesintheuk.co.uk/company/cex/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/cex"}