{"name":"BRAND TRACTION LIMITED","company_number":"14264902","status":"Active","type":"Private Limited Company","incorporated":"2022-07-29","dissolved":null,"registered_office":"167-169 Great Portland Street, 5th Floor, London, Greater London, England, W1W 5PF","postcode":"W1W 5PF","sic_codes":[{"code":62012,"description":"Business and domestic software development"}],"principal_activity":null,"previous_names":[{"name":"PROQUO AI INTERNATIONAL LIMITED","changed_on":"2025-03-06"},{"name":"MARKETING AI LIMITED","changed_on":"2022-08-09"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":6,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","net_assets":-7527123,"cash":197516,"average_employees":6},{"financial_date":"2024-12-31","net_assets":-6603595,"cash":15943,"average_employees":8},{"financial_date":"2023-12-31","net_assets":-5262700,"cash":50529},{"financial_date":"2022-12-31","net_assets":-3567019,"cash":89593}],"officers":{"current":4,"resigned":2,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":null,"outstanding":null},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/brand-traction","people":"https://www.companiesintheuk.co.uk/company/brand-traction/people","filing_history":"https://www.companiesintheuk.co.uk/company/brand-traction/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/14264902","financials":"https://www.companiesintheuk.co.uk/company/brand-traction/financial","control":"https://www.companiesintheuk.co.uk/company/brand-traction/control","charges":"https://www.companiesintheuk.co.uk/company/brand-traction/charges"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/brand-traction"}