{"name":"PLUS POINTING LTD","company_number":"12830707","status":"Active","type":"Private Limited Company","incorporated":"2020-08-21","dissolved":null,"registered_office":"The Rowans, 30 Frieth Road, Marlow, Bucks, England, SL7 2QT","postcode":"SL7 2QT","sic_codes":[{"code":73110,"description":"Advertising agencies"}],"principal_activity":null,"previous_names":[{"name":"BAY POINT TRADING LIMITED","changed_on":"2021-05-14"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"31 August","last_made_up_to":"2025-08-31","next_due":"2027-05-31"},"employees":{"count":2,"accounts_date":"2025-08-31"},"financials":[{"financial_date":"2025-08-31","cash":2402,"average_employees":2},{"financial_date":"2024-08-31","cash":2124,"average_employees":2},{"financial_date":"2023-08-31","cash":21464},{"financial_date":"2022-08-31","net_assets":-355},{"financial_date":"2021-08-31","net_assets":100}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"PLUS POINTING LTD operates as a small advertising agency within a highly competitive and rapidly evolving sector dominated by digital innovation. Recent financials reveal a concerning decline in liquidity and equity, reflecting operational challenges amid market pressures typical for micro-sized agencies. While investments in intangible assets align with sector trends towards digital capability development, the company’s fragile financial position underscores the need for strategic adaptation to sustain competitiveness.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/bay-point-trading","people":"https://www.companiesintheuk.co.uk/company/bay-point-trading/people","filing_history":"https://www.companiesintheuk.co.uk/company/bay-point-trading/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/12830707","financials":"https://www.companiesintheuk.co.uk/company/bay-point-trading/financial","control":"https://www.companiesintheuk.co.uk/company/bay-point-trading/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/bay-point-trading/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/bay-point-trading"}