{"name":"AVIVA INSURANCE LIMITED","company_number":"SC002116","status":"Active","type":"Private Limited Company","incorporated":"1891-02-23","dissolved":null,"registered_office":"Pitheavlis, Perth, PH2 0NH","postcode":"PH2 0NH","sic_codes":[{"code":65120,"description":"Non-life insurance"}],"principal_activity":null,"previous_names":[{"name":"CGU INSURANCE PLC","changed_on":"2006-09-01"},{"name":"GENERAL ACCIDENT FIRE AND LIFE ASSURANCE CORPORATION PUBLIC LIMITED COMPANY","changed_on":"1999-10-01"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":null,"financials":[],"officers":{"current":15,"resigned":70,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":36,"outstanding":1},"gazette_notices":[{"date":"2019-02-18","kind":"other"},{"date":"2019-02-13","kind":"insolvency"},{"date":"2018-11-19","kind":"insolvency"},{"date":"2018-11-19","kind":"insolvency"},{"date":"2018-11-19","kind":"insolvency"}],"insolvency_outcome":{"active_today":true,"filings":[]},"ai_summary":"Aviva Insurance Limited is a well-established UK non-life insurer operating under the control of Aviva Group Holdings Limited, which holds more than 75% of shares and voting rights. The company benefits from group-scale capital, a long-standing brand, and a broad personal lines product set, but must manage parent dependency, competitive pricing pressure, climate-related claims, and regulatory change. Prioritising digital distribution, cross-selling within the Aviva ecosystem, and precise risk pricing will be key to sustaining growth.","website":"https://www.aviva.co.uk/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/aviva-insurance","people":"https://www.companiesintheuk.co.uk/company/aviva-insurance/people","filing_history":"https://www.companiesintheuk.co.uk/company/aviva-insurance/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/SC002116","gazette":"https://www.companiesintheuk.co.uk/company/aviva-insurance/gazette","control":"https://www.companiesintheuk.co.uk/company/aviva-insurance/control","charges":"https://www.companiesintheuk.co.uk/company/aviva-insurance/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/aviva-insurance/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/aviva-insurance"}