{"name":"ASSISI PET CARE LIMITED","company_number":"01189456","status":"Active","type":"Private Limited Company","incorporated":"1974-11-05","dissolved":null,"registered_office":"Third Floor, Northdown House, 11-21 Northdown Street, London, England, N1 9BN","postcode":"N1 9BN","sic_codes":[{"code":46180,"description":"Agents specialized in the sale of other particular products"}],"principal_activity":"The principal activity of the company in the year under review was that of the marketing of Petfoods.","previous_names":[{"name":"TOWN AND COUNTRY PETFOODS LIMITED","changed_on":"2023-01-16"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 March","last_made_up_to":"2025-03-31","next_due":"2026-12-31"},"employees":{"count":24,"accounts_date":"2020-12-31"},"financials":[{"financial_date":"2020-12-31","profit_loss":897422,"cash":6128927,"average_employees":24},{"financial_date":"2019-12-31","profit_loss":1094478,"cash":6312502,"average_employees":19}],"officers":{"current":7,"resigned":8,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":1,"outstanding":1},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Assisi Pet Care Limited occupies a defensible niche position in the UK premium pet food market, with strong brand equity in its HiLife portfolio and a conservatively financed balance sheet that provides strategic flexibility. However, the company's import-dependent model creates structural margin vulnerability, as evidenced by the 18.6% profit decline in 2020 despite record £23.16m turnover, and its mid-market scale limits negotiating leverage against both suppliers and powerful retail customers. The 2021 acquisition by the Assisi Pet Care group platform represents a transformative opportunity to address scale disadvantages through consolidation alongside Hollings Ltd, though realising synergies while navigating persistent supply chain disruption will determine whether this niche player can evolve into a credible mid-tier competitor against dominant multinational incumbents.","website":"https://assisipetcare.com/","links":{"page":"https://www.companiesintheuk.co.uk/ltd/assisi-pet-care-2","people":"https://www.companiesintheuk.co.uk/company/assisi-pet-care-2/people","filing_history":"https://www.companiesintheuk.co.uk/company/assisi-pet-care-2/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/01189456","financials":"https://www.companiesintheuk.co.uk/company/assisi-pet-care-2/financial","control":"https://www.companiesintheuk.co.uk/company/assisi-pet-care-2/control","charges":"https://www.companiesintheuk.co.uk/company/assisi-pet-care-2/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/assisi-pet-care-2/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/assisi-pet-care-2"}