{"name":"ALTAVIA UK GROUP LIMITED","company_number":"02527817","status":"Active","type":"Private Limited Company","incorporated":"1990-08-03","dissolved":null,"registered_office":"Mercury House 8 Sandy Way, Grange Park, Northampton, NN4 5EJ","postcode":"NN4 5EJ","sic_codes":[{"code":74100,"description":"specialised design activities"}],"principal_activity":"The principal activity of the company during the year was that of a retail and shopper marketing agency. On 16th July 2024, Altavia HTT Limited was merged into Altavia UK Group Limited, consolidating all operations and trading under the single entity of Altavia UK Group Limited.","previous_names":[{"name":"HRG (UK) LIMITED","changed_on":"2024-06-11"},{"name":"HOWARD RICHARD GRAPHIC LIMITED","changed_on":"2004-09-20"},{"name":"CONTROLLED FORMAT LIMITED","changed_on":"1990-10-19"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":126,"accounts_date":"2024-12-31"},"financials":[{"financial_date":"2024-12-31","turnover":27239675,"profit_loss":1424721,"net_assets":3487970,"cash":3028911,"average_employees":126},{"financial_date":"2023-12-31","turnover":15664670,"profit_loss":332334,"net_assets":3063249,"cash":1558807,"average_employees":100},{"financial_date":"2022-12-31","turnover":14665789,"net_assets":3030915,"cash":1500609},{"financial_date":"2021-12-31","turnover":11960936,"net_assets":3740574,"cash":1281163},{"financial_date":"2020-12-31","turnover":8655267,"net_assets":3255464,"cash":1758660}],"officers":{"current":7,"resigned":16,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":4,"outstanding":3},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Altavia UK Group has achieved significant scale through the merger with Altavia HTT, growing revenue 73.9% to £27.2M, but underlying margin performance is materially below sector benchmarks—the 5.8% operating margin and 38.7% gross margin both fall short of the 10–15% and 45–55% ranges respectively typical for well-managed mid-sized marketing agencies. The company benefits from international group backing, deep sector heritage, and a blue-chip client base, but aggressive dividend extraction (£2.4M against £1.55M PBT) and gross margin erosion raise questions about its capacity to self-fund the technology and AI investments critical to long-term competitiveness in a rapidly evolving retail marketing landscape.","website":"http://hrg.co.uk","links":{"page":"https://www.companiesintheuk.co.uk/ltd/altavia-uk-group","people":"https://www.companiesintheuk.co.uk/company/altavia-uk-group/people","filing_history":"https://www.companiesintheuk.co.uk/company/altavia-uk-group/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/02527817","financials":"https://www.companiesintheuk.co.uk/company/altavia-uk-group/financial","control":"https://www.companiesintheuk.co.uk/company/altavia-uk-group/control","charges":"https://www.companiesintheuk.co.uk/company/altavia-uk-group/charges","ai_analysis":"https://www.companiesintheuk.co.uk/company/altavia-uk-group/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/altavia-uk-group"}