{"name":"ADD PEOPLE LIMITED","company_number":"04530060","status":"Active","type":"Private Limited Company","incorporated":"2002-09-09","dissolved":null,"registered_office":"Mitchell Charlesworth, 3rd Floor, 44 Peter Street, Manchester, United Kingdom, M2 5GP","postcode":"M2 5GP","sic_codes":[{"code":62012,"description":"Business and domestic software development"},{"code":62090,"description":"Other information technology service activities"}],"principal_activity":"The Company is a technology-enabled digital marketing business, trading under the Add People brand. It provides recurring digital marketing services to small and medium-sized businesses in the United Kingdom, North America and other international markets. Its services include search engine optimisation, including generative engine optimisation (GEO), pay-per-click advertising, paid and organic social media, e-commerce and marketplace marketing, lead generation, local SEO, web design, hosting and lead management software services.","previous_names":[{"name":"ADD MEDIA (GROUP) LIMITED","changed_on":"2019-11-06"},{"name":"IT'S COLD OUTSIDE LIMITED","changed_on":"2010-06-22"}],"warnings":[],"accounts":{"category":"Full","year_end":"31 December","last_made_up_to":"2025-12-31","next_due":"2027-09-30"},"employees":{"count":240,"accounts_date":"2025-12-31"},"financials":[{"financial_date":"2025-12-31","profit_loss":2569844,"net_assets":2757845,"cash":1761521,"average_employees":240},{"financial_date":"2024-12-31","profit_loss":1672078,"net_assets":1489550,"cash":1043807,"average_employees":234},{"financial_date":"2023-12-31","profit_loss":635300,"net_assets":514205,"cash":957467,"average_employees":236},{"financial_date":"2022-12-31","net_assets":498905,"cash":831838},{"financial_date":"2021-12-31","net_assets":1659579,"cash":2011781}],"officers":{"current":4,"resigned":3,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":null,"website":"http://addpeople.com","links":{"page":"https://www.companiesintheuk.co.uk/ltd/add-people-1","people":"https://www.companiesintheuk.co.uk/company/add-people-1/people","filing_history":"https://www.companiesintheuk.co.uk/company/add-people-1/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/04530060","financials":"https://www.companiesintheuk.co.uk/company/add-people-1/financial","control":"https://www.companiesintheuk.co.uk/company/add-people-1/control","charges":"https://www.companiesintheuk.co.uk/company/add-people-1/charges"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/add-people-1"}