{"name":"ACTIVE SPORTS DIRECTION LIMITED","company_number":"07181374","status":"Active","type":"Private Limited Company","incorporated":"2010-03-08","dissolved":null,"registered_office":"The Octagon Suite E2, 2nd Floor, Middleborough, Colchester, Essex, England, CO1 1TG","postcode":"CO1 1TG","sic_codes":[{"code":14131,"description":"Manufacture of other men's outerwear"}],"principal_activity":null,"previous_names":[{"name":"AYERS ROCK LIMITED","changed_on":"2011-04-12"}],"warnings":[],"accounts":{"category":"Total Exemption Full","year_end":"30 September","last_made_up_to":"2025-09-30","next_due":"2027-06-30"},"employees":{"count":2,"accounts_date":"2025-09-30"},"financials":[{"financial_date":"2025-09-30","net_assets":719,"cash":1936,"average_employees":2},{"financial_date":"2024-09-30","net_assets":772,"cash":1578,"average_employees":2},{"financial_date":"2023-09-30","net_assets":3048,"cash":7551,"average_employees":2},{"financial_date":"2022-09-30","net_assets":2691,"cash":7465},{"financial_date":"2021-09-30","net_assets":2659,"cash":3158}],"officers":{"current":1,"resigned":0,"complete":true,"note":"Names and details of individual officers are on the People page (subscriber-only on this site) and free at Companies House."},"charges":{"total":0,"outstanding":0},"gazette_notices":[],"insolvency_outcome":null,"ai_summary":"Active Sports Direction Limited is a micro-scale men's outerwear manufacturer operating with critically thin capitalization—net assets of just £772 against £40,036 in total assets—and negative working capital, placing it in a precarious strategic position. The company's survival currently depends entirely on director financing, with [name withheld]'s loan advances representing the primary liquidity mechanism, while cash reserves have deteriorated to £1,578 against a £16,368 corporation tax liability. Without immediate capital restructuring and a clear path to operational profitability, this entity faces material going-concern risk and requires urgent strategic intervention to stabilize its balance sheet and define a viable growth trajectory.","website":null,"links":{"page":"https://www.companiesintheuk.co.uk/ltd/active-sports-direction","people":"https://www.companiesintheuk.co.uk/company/active-sports-direction/people","filing_history":"https://www.companiesintheuk.co.uk/company/active-sports-direction/filing-history","companies_house":"https://find-and-update.company-information.service.gov.uk/company/07181374","financials":"https://www.companiesintheuk.co.uk/company/active-sports-direction/financial","control":"https://www.companiesintheuk.co.uk/company/active-sports-direction/control","ai_analysis":"https://www.companiesintheuk.co.uk/company/active-sports-direction/analysis"},"source":"CompaniesInTheUK, from Companies House, The Gazette and other public registers (see /support/about). Cite as: CompaniesInTheUK, https://www.companiesintheuk.co.uk/ltd/active-sports-direction"}